The most noticeable difference between Japanese pro wrestling, or Puroresu, and the pro wrestling found in the US typically associated with the WWE, is a greater focus on the physical struggle of a match rather than out-of-ring storylines and mic work. While Puroresu matches, whether Joshi or male, can vary from comedy and "garbage" (hardcore) to serious main events even within the same promotion, a common thread of the in-ring action is the Japanese concept of Fighting Spirit. So, what exactly is Fighting Spirit and where did it come from?

World Wonder Ring STARDOM is currently the top women's pro wrestling organization in the world. The current state of pro wrestling in the 21st century, in both the United States and Japan, presents a unique opportunity for STARDOM to lead the export of Japanese women's pro wrestling across the western hemisphere as a cultural phenomenon on par with electronics brands, video games and anime.

The divide between fans and non-fans of pro wrestling has always been enormous. Whether the issue is why a person would like to watch this form of entertainment to the very nature of the art form itself, fans and non-fans have rarely seen eye to eye even in America. As it turns out, we now have polling data to show that the same divide exists in Japan, where wrestling is anecdotally shown more respect and given serious coverage in their mainstream media.